In a move that’s sending shockwaves through Hollywood and beyond, former US President Donald Trump has announced a plan to impose a staggering 100% tariff on movies made outside the United States. While designed to force film production back to American soil, this protectionist policy might just create an unexpected blockbuster opportunity for Kenya’s burgeoning film industry, Riverwood.
What Does This Mean on the Ground?
Imagine a major studio planning an epic African saga. Previously, they might have filmed in South Africa or Morocco for cost and authenticity. Under this new tariff, distributing that film in the lucrative US market would cost them double. The smart money will now look for alternative filming locations that can offer similar benefits but with a strategic advantage.
Why Kenya is Perfectly Positioned for a Close-Up
This is where Kenya enters, stage left. With our breathtakingly diverse landscapes—from the savannahs of the Maasai Mara to the urban backdrop of Nairobi and the pristine beaches of the Coast—we can double for virtually any location. Coupled with a deep pool of talented actors, directors, and crew, Kenya is no longer just a location for wildlife documentaries.
Lights, Camera, Economic Action!
This policy could trigger a production boom in Kenya, leading to:
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Job Creation: Thousands of new jobs for local talent, from set designers to caterers.
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Infrastructure Investment: Building of world-class studios and post-production facilities right here in Nairobi.
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Global Partnerships: Co-production deals between Kenyan production houses and international studios looking to share costs and bypass tariffs.
The Bottom Line for Kenya
While the policy is aimed at America, its ripple effects could be a powerful catalyst for making Kenya a leading film hub in Africa. It’s time for our government and private sector to roll out the red carpet for this opportunity. Lights, camera, and, most importantly, action!
